Affiliate marketing is a performance-based advertising strategy where a business compensates one or more affiliates for each visitor or customer brought by the affiliate’s marketing efforts. This method involves promoting products or services through various channels, with affiliates earning a commission on sales or leads generated. It represents a decentralized approach to sales, leveraging a network of promoters rather than a direct sales force. This model is widely used across digital industries to expand market reach efficiently.
Context
In the cryptocurrency space, affiliate marketing is prevalent for exchanges, trading platforms, and new project launches, driving user acquisition and community growth. The current situation often involves a blend of traditional referral programs and more sophisticated incentive structures within decentralized applications. A key discussion point involves ensuring fair compensation models and transparent tracking in a blockchain environment, alongside mitigating potential for deceptive promotions.
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