Definition ∞ Affiliate marketing is a performance-based advertising strategy where a business compensates one or more affiliates for each visitor or customer brought by the affiliate’s marketing efforts. This method involves promoting products or services through various channels, with affiliates earning a commission on sales or leads generated. It represents a decentralized approach to sales, leveraging a network of promoters rather than a direct sales force. This model is widely used across digital industries to expand market reach efficiently.
Context ∞ In the cryptocurrency space, affiliate marketing is prevalent for exchanges, trading platforms, and new project launches, driving user acquisition and community growth. The current situation often involves a blend of traditional referral programs and more sophisticated incentive structures within decentralized applications. A key discussion point involves ensuring fair compensation models and transparent tracking in a blockchain environment, alongside mitigating potential for deceptive promotions.
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