AI Watermarking

Definition ∞ AI Watermarking is a technique embedding an imperceptible signal within AI-generated content to verify its origin or authenticity. This digital signature helps distinguish synthetic media from human-created works. It provides a method for tracking content dissemination and asserting intellectual property rights in the rapidly evolving digital landscape. The process often involves cryptographic methods to ensure the watermark’s integrity and resistance to removal.
Context ∞ The discussion surrounding AI watermarking centers on its potential for combating misinformation and deepfakes in media and news reporting. Implementing robust watermarking protocols is crucial for maintaining public trust in digital information. Future developments will likely address scalability, resilience against adversarial attacks, and global standardization for widespread adoption.