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Airdrop Sell Pressure

Definition

Airdrop sell pressure refers to the downward force on a token’s price caused by recipients selling their newly acquired free tokens. This market dynamic frequently occurs after a cryptocurrency project distributes tokens to a broad user base without direct cost. Participants often liquidate these assets for immediate gains, particularly if they possess a low conviction in the project’s long-term prospects. Such selling activity can significantly impact market liquidity and price stability, especially for newer or less established digital assets.