B2C transactions denote commercial exchanges directly between businesses and individual consumers. In the digital asset sector, this includes individuals purchasing goods or services from merchants using cryptocurrencies. These transactions serve as a primary indicator of cryptocurrency utility beyond speculative trading. They represent the practical application of digital currencies in everyday commercial activities.
Context
The viability and scalability of B2C transactions using digital assets continue to be a focal point for payment processors and blockchain developers. Key considerations include transaction speed, cost efficiency, and user experience. News often reports on merchant adoption rates, the development of user-friendly payment gateways, and efforts to mitigate price volatility for consumers.
Integrating BitPay into the Payments Orchestration Platform enables merchants to accept digital assets, mitigating FX risk and capturing a new global customer segment.
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