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Biopharma Strategy

Definition

Biopharma strategy outlines the long-term plans and decisions made by pharmaceutical and biotechnology companies to achieve their objectives. This includes choices regarding research and development focus, clinical trial execution, market entry, product commercialization, and intellectual property management. It considers scientific innovation, regulatory pathways, competitive landscapes, and patient needs to guide resource allocation. Effective strategies are essential for navigating the complex and capital-intensive drug development process.