A client offering refers to the range of products, services, or solutions that a business provides to its customers. In the digital asset space, this encompasses everything from cryptocurrency trading platforms and custodial solutions to decentralized finance (DeFi) access and tokenized real-world assets. The scope and quality of a client offering are crucial for attracting and retaining users, differentiating a firm in a competitive market. It represents the value proposition presented to the target audience.
Context
The discussion surrounding client offerings in crypto is rapidly evolving, driven by technological innovation and regulatory clarity. Many financial institutions are expanding their offerings to include digital asset exposure, addressing growing client demand. A critical future development involves the standardization of these offerings and the integration of diverse digital asset classes into unified platforms.
Schwab's integration of Bitcoin and Ethereum spot trading on thinkorswim directly captures retail and institutional demand, leveraging existing brokerage infrastructure for new asset class exposure.
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