Definition ∞ A Co-Branded Card is a payment card, typically a credit or debit card, issued jointly by a financial institution and a retail or service company. These cards carry the branding of both entities and often provide specific rewards or benefits related to the co-branding partner’s products or services. They serve as a marketing tool for the partner company and a customer acquisition strategy for the card issuer. Such cards aim to foster customer loyalty and increase transaction volume.
Context ∞ Co-Branded Cards frequently appear in consumer finance news, particularly when new partnerships are announced or loyalty programs are updated. In the digital asset space, discussions sometimes involve co-branded cards that link traditional payment networks with cryptocurrency accounts, allowing users to spend digital assets at conventional points of sale. The evolution of these cards reflects broader trends in payment integration and consumer reward schemes. Their increasing integration with digital wallets represents a current area of development.
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