Consumer Duty Compliance

Definition ∞ Consumer duty compliance refers to adherence to regulations designed to ensure fair treatment of customers by financial firms. This regulatory framework requires financial service providers to act in the best interests of their retail customers, providing clear communications, fair value products, and suitable customer support. It extends beyond simply avoiding harm to proactively seeking good outcomes for consumers. Such compliance aims to prevent mis-selling and protect vulnerable individuals within financial markets.
Context ∞ The application of consumer duty compliance to digital asset firms is a growing area of regulatory focus, particularly in jurisdictions like the UK. Regulators are examining how to extend these protections to crypto products, given their novel risks and complexities. Debates revolve around adapting existing consumer protection principles to the decentralized and often pseudonymous nature of digital asset services.