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Consumer Duty Principle

Definition

The Consumer Duty Principle is a regulatory standard requiring financial firms to prioritize consumer outcomes, ensuring products and services deliver fair value and clear communication. It mandates that firms act in good faith, avoid causing foreseeable harm, and support consumers in achieving their financial objectives. This principle moves beyond simply avoiding mis-selling to actively promoting positive results for individuals engaging with financial offerings. Its application seeks to elevate consumer protection standards across various financial sectors.