Consumer Duty Principles are regulatory guidelines that mandate financial firms to act in the best interests of their customers. These principles require clear communication, fair product design, and suitable customer support. They aim to prevent consumer detriment and ensure good outcomes for individuals engaging with financial services. Adherence to these principles builds trust and market integrity.
Context
The application of Consumer Duty Principles to digital asset services is a significant regulatory focus globally. News frequently reports on financial authorities extending these requirements to crypto exchanges and wallet providers. This push seeks to protect retail investors from misleading promotions and excessive risks inherent in the volatile digital asset market.
Global firms must now integrate UK-specific authorized approver and friction-based consumer protection controls into all digital asset marketing workflows.
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