Definition ∞ Creative Asset Management involves the systematic organization, storage, and retrieval of digital media content, such as images, videos, and audio files. In the digital asset space, this extends to managing tokenized intellectual property and non-fungible tokens (NFTs), ensuring authenticity, ownership, and accessibility. Effective management streamlines content workflows and preserves asset integrity. It is essential for creators and organizations handling digital works.
Context ∞ The importance of robust creative asset management solutions is increasing with the proliferation of digital collectibles and tokenized media. Maintaining verifiable ownership and usage rights for these assets is a central concern for creators and platforms alike. Discussions often center on interoperability and long-term storage solutions for digital assets.
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