Definition ∞ A crypto presale is an early fundraising stage where a new cryptocurrency project offers its tokens for sale before public listing. This private or semi-private sale typically occurs before an initial coin offering (ICO) or public exchange listing, allowing early supporters to acquire tokens at a potentially lower price. Presales are often conducted to secure initial capital for development, marketing, and operational expenses. Participants usually gain access to project tokens before they become widely available to the general market.
Context ∞ Crypto news frequently reports on presales as a key event in a new project’s lifecycle, often accompanied by analyses of potential returns or associated risks. While offering early investment opportunities, presales also carry elevated speculative risk due to the nascent stage of the project. Investors closely watch presale developments for indications of project viability and market interest prior to wider distribution.
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