Customer Relationship Management refers to strategies and technologies companies use to manage and analyze customer interactions and data throughout the customer lifecycle. The goal is to improve business relationships with customers, assist in customer retention, and drive sales growth. CRM systems compile customer data across different channels, providing a holistic view of each customer. This approach supports enhanced customer service and personalized experiences.
Context
The application of Customer Relationship Management principles in the digital asset industry is gaining attention, particularly for centralized exchanges and platforms. While decentralized protocols operate differently, traditional CRM concepts can be adapted to understand user behavior and build community loyalty within Web3. News reports might cover how crypto companies leverage data to better serve their user bases and adapt their offerings.
The new Web3 module tokenizes customer loyalty assets, creating a first-party data channel and tradable digital utility to enhance long-term customer lifetime value.
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