The Data Economy refers to the system of economic activities centered around the collection, processing, exchange, and value generation from data. It includes the markets for data, data services, and products derived from data analysis. Participants in this economy range from individual data producers to large corporations. The value within this system is increasingly recognized as a significant driver of modern commerce.
Context
The Data Economy is experiencing a transformation through decentralized technologies, offering new models for data ownership and monetization. Blockchain-based data marketplaces seek to grant individuals greater control over their personal information and provide fair compensation for its use. Regulatory frameworks worldwide are also attempting to keep pace with these innovations, addressing privacy and competition concerns.
The Walrus protocol re-architects the digital advertising value chain, creating a new AdFi primitive that tokenizes verified performance data for composable financial use cases.
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