Decentralized Marketing

Definition ∞ Decentralized marketing involves promotional strategies for digital assets and blockchain projects that do not rely on a central authority. It leverages community participation, influencer networks, and transparent on-chain incentives to spread information and attract users. Campaigns often utilize token grants, bounty programs, or community governance to align incentives among stakeholders. The goal is to build organic adoption and trust through distributed communication channels.
Context ∞ Decentralized marketing is a growing area for crypto projects aiming to align with the ethos of blockchain technology. The effectiveness of community-driven promotion versus traditional advertising remains a significant discussion. News frequently covers innovative approaches to community engagement and the challenges of managing reputation in a distributed environment.