Digital asset advertising involves the promotion of cryptocurrencies, tokens, and related services through various media channels. This includes online advertisements, social media campaigns, and influencer endorsements. Such promotions aim to inform potential users or investors about digital assets and their functionalities. It requires adherence to evolving regulatory standards for transparency and disclosure.
Context
The landscape of digital asset advertising is currently subject to increasing regulatory scrutiny worldwide. News reports frequently detail new guidelines from financial authorities demanding clearer risk warnings and prohibiting misleading claims. The challenge for firms lies in effectively communicating product value while ensuring full compliance with diverse advertising laws.
Global crypto firms must now integrate UK financial promotions standards, including mandatory risk warnings and incentive bans, into all marketing controls.
Global firms must now integrate UK-specific authorized approver and friction-based consumer protection controls into all digital asset marketing workflows.
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