Digital Assets Strategy

Definition ∞ A digital assets strategy is a comprehensive plan outlining an entity’s approach to acquiring, managing, securing, and leveraging digital assets, including cryptocurrencies, tokens, and NFTs. This strategy considers market trends, technological developments, regulatory landscapes, and risk management protocols. It guides decision-making for individuals, corporations, and governments participating in the digital economy. The plan addresses both short-term tactics and long-term objectives.
Context ∞ Corporations and financial institutions are increasingly developing digital assets strategies to navigate the evolving crypto market and integrate blockchain technology. Key considerations include compliance with anti-money laundering (AML) and know-your-customer (KYC) regulations, as well as capital allocation and custody solutions. The effectiveness of these strategies significantly impacts an entity’s competitive standing and risk exposure in the digital asset space.