Digital engagement refers to the active participation and interaction of users with digital platforms, content, or communities within the cryptocurrency and blockchain space. This includes activities like trading, staking, voting in decentralized autonomous organizations, and contributing to project discussions. It measures the level of user involvement and interaction.
Context
News articles often cite digital engagement metrics as indicators of a project’s health and user adoption, particularly for decentralized applications (dApps) and social platforms. Low engagement can signal declining interest or utility, while high engagement suggests a vibrant ecosystem. Strategies to boost digital engagement, such as token incentives and gamification, are common topics.
Unstaked introduces AI agents for Web3 community management, leveraging on-chain intelligence to automate engagement and reward user productivity, establishing a new paradigm for decentralized social scaling.
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