Definition ∞ Embedded finance integrates financial services directly into non-financial platforms and customer journeys, making financial products accessible at the point of need. This involves seamlessly incorporating services like payments, lending, or insurance into existing applications or websites. The objective is to simplify user experiences by removing the need to navigate to separate financial institutions. It represents a shift towards contextual and frictionless financial interactions.
Context ∞ The application of embedded finance principles is gaining considerable traction across various industries, including e-commerce, retail, and even digital asset platforms. News reports often cover partnerships between technology companies and financial service providers that enable these integrated offerings. The discussion centers on how embedded finance can expand access to financial services, reduce transaction costs, and enhance customer loyalty, while also raising questions about data privacy and regulatory oversight.
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