Fan monetization refers to strategies and tools that allow content creators or public figures to generate revenue directly from their supporters. This approach often involves offering exclusive content, merchandise, or unique experiences in exchange for direct financial contributions or subscriptions from a dedicated audience. In the digital asset world, blockchain technology enables novel fan monetization models through NFTs, social tokens, and decentralized autonomous organizations. These tools provide creators with greater control over their intellectual property and direct engagement with their community.
Context
Fan monetization through digital assets is a rapidly expanding area, frequently reported in entertainment and crypto news as creators seek alternative revenue streams. The rise of NFTs and social tokens allows artists and influencers to establish more direct and verifiable economic relationships with their fan bases. This development presents both opportunities for creators and new considerations for intellectual property rights in the digital space.
Lens Protocol establishes a composable social graph via Profile NFTs, empowering users with data ownership and enabling novel on-chain social applications.
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