Fandom Economy

Definition ∞ The Fandom Economy refers to economic activities and value exchange driven by communities centered around specific cultural phenomena, creators, or intellectual properties. It encompasses the creation, trade, and consumption of goods and services that cater to fan communities. With the advent of digital assets, this economy has expanded to include non-fungible tokens, social tokens, and decentralized autonomous organizations that enable new forms of ownership and participation. This model empowers creators and supporters through direct engagement and shared value.
Context ∞ The fandom economy is gaining traction within the digital asset space, with non-fungible tokens and social tokens enabling creators to monetize their work and connect directly with their audience. This development challenges traditional media and entertainment models by allowing fans to become owners and active participants. Debates center on intellectual property rights, royalty distribution, and the long-term value proposition of fan-centric digital assets.