Definition ∞ Global retail refers to the worldwide industry encompassing the sale of goods and services directly to individual consumers. In the context of digital assets, this involves the increasing integration of cryptocurrencies as payment methods for everyday purchases across international borders. This segment represents a significant avenue for the widespread adoption and utility of digital currencies. It signifies a broadening of payment options for consumers globally.
Context ∞ The adoption of digital assets within global retail is a key indicator of their mainstream acceptance and utility. Discussions frequently focus on the challenges of cross-border payments, foreign exchange volatility, and the user experience for consumers. News often reports on major retailers accepting cryptocurrency, payment processor integrations, and innovations that simplify digital asset transactions for a global customer base.
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