In-Feed Commerce

Definition ∞ In-Feed Commerce describes the direct purchase of products or services within a social media feed or other content stream, without navigating to an external website. While primarily a Web2 concept, its principles extend to Web3 environments where tokenized assets or decentralized identity could facilitate direct transactions within decentralized social platforms or metaverses.
Context ∞ The concept of in-feed commerce is being re-evaluated with the arrival of Web3 technologies, offering potential for direct, peer-to-peer transactions within decentralized content platforms. News may cover early examples of digital asset integration in social applications, allowing users to trade NFTs or tokens directly. Data ownership and user privacy remain central considerations for the future of this commerce model in decentralized spaces.