Definition ∞ IoT privacy concerns the protection of personal and sensitive data collected by Internet of Things devices from unauthorized access, use, or disclosure. This involves securing data at rest and in transit, ensuring user control over information, and maintaining anonymity where appropriate. Given the pervasive nature of IoT devices, safeguarding this data is a significant challenge. Robust privacy measures are essential for building trust in connected environments.
Context ∞ Discussions around IoT privacy are prominent in news regarding data security breaches and regulatory efforts to protect consumer information. The integration of blockchain technology is sometimes proposed as a solution to enhance data integrity and access control for IoT devices. Concerns remain about the vast quantities of data collected by these devices and the potential for surveillance or misuse. Policy makers and technologists are actively working on standards and protocols to strengthen privacy protections in the expanding IoT landscape.