Definition ∞ An L2 Growth Strategy defines the comprehensive plan adopted by blockchain projects to expand user adoption, transaction volume, and application development on Layer 2 scaling solutions. These strategies typically focus on reducing costs, improving transaction speed, and enhancing the overall user experience. The aim is to offload activity from the mainnet to more efficient secondary layers.
Context ∞ News often highlights the success or challenges of various L2 Growth Strategies as blockchain ecosystems compete for users and developers. Discussions center on the effectiveness of incentives, technical upgrades, and partnerships in driving liquidity and activity to Layer 2 networks. The long-term viability of these strategies is crucial for the scalability and widespread acceptance of decentralized applications.