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Location Intelligence

Definition

Location intelligence involves deriving insights from geospatial data to understand patterns and make informed decisions. This analytical process combines geographic information system (GIS) capabilities with business data, often incorporating various data points such as demographic information, consumer behavior, and environmental factors. It enables organizations to visualize and analyze data based on physical location, providing a deeper understanding of operational efficiencies, market trends, and strategic positioning. In the digital asset space, it can relate to understanding user distribution or physical asset tracking.