Definition ∞ Market expansion refers to the strategic effort to increase a company’s reach by entering new geographic regions or targeting additional customer segments. It involves adapting products, services, and marketing approaches to suit the characteristics of these new markets. For digital assets, this often means broader adoption and integration into diverse financial and technological applications.
Context ∞ The current discourse on market expansion within the digital asset sector involves efforts to penetrate emerging economies, gain traction with institutional investors, and foster wider acceptance of decentralized technologies. Discussions frequently address regulatory hurdles, cultural adaptations, and the development of localized product offerings as key factors for successful expansion.
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