Definition ∞ Market Rally Support indicates the price level or underlying demand that prevents a significant market advance from collapsing. This support suggests a sufficient presence of buyers willing to acquire assets at or above a certain price, sustaining upward momentum. It is a crucial technical analysis concept in asset trading.
Context ∞ In crypto news, Market Rally Support is often discussed in relation to key psychological price levels or significant on-chain accumulation zones that prevent sharp downturns during periods of price appreciation. A critical factor contributing to rally support is consistent buying pressure from both retail and institutional investors. Identifying strong support levels helps traders and analysts assess the durability of upward price movements.