Market Share Capture

Definition ∞ Market Share Capture describes the process by which a company or product increases its proportion of total sales within a specific industry or market segment. This typically involves strategies like competitive pricing, product innovation, or effective marketing. Successful market share capture often indicates a growing competitive advantage and expanding customer base. It is a key metric for evaluating business growth and competitive standing.
Context ∞ The state of Market Share Capture in the digital asset space is intensely competitive, with numerous platforms vying for user activity and asset volume. Key discussions address the strategies employed by exchanges and decentralized applications to attract and retain users, such as fee structures and product offerings. A critical future development involves the consolidation of market power among a few dominant players or the emergence of new, disruptive technologies that redefine competitive landscapes.