Definition ∞ Marketing guidelines are established rules and principles that dictate how products, services, or assets should be promoted to the public. In the digital asset sector, these guidelines often address issues such as truthfulness in advertising, risk disclosure, and targeting specific investor demographics. They aim to ensure fair practices and protect consumers from misleading information. Compliance is essential for market integrity.
Context ∞ Marketing guidelines for digital assets are a rapidly developing area, with regulators globally seeking to standardize practices and curb deceptive promotions. Discussions often concern the fine line between informing and inducing investment, especially for complex or volatile crypto products. A critical future development involves the harmonization of these guidelines across jurisdictions to provide clarity for businesses and protection for consumers.
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