Definition ∞ Marketing restrictions are rules and regulations that limit how products or services can be advertised and promoted. For digital assets, these constraints often dictate the type of claims permitted, the target audience, and the required disclosures about investment risks. Regulators impose such restrictions to protect consumers from misleading information, speculative products, and unfair commercial practices. Adherence is crucial for maintaining legal compliance and avoiding penalties.
Context ∞ Marketing restrictions are a prominent topic in crypto news, reflecting the growing regulatory oversight of digital asset promotion globally. Jurisdictions are implementing stricter advertising standards to address concerns about consumer protection and market integrity. The industry is actively working to adapt its promotional strategies to comply with these evolving legal frameworks, impacting how new projects and services reach the public.