Marketing standards are established guidelines and rules governing how products or services are promoted to consumers. These standards ensure that marketing communications are truthful, transparent, and not misleading, protecting consumers from deceptive practices. They cover aspects such as advertising content, disclosure of risks, and fair representation of investment opportunities. Adherence to these guidelines is critical for maintaining market integrity and consumer trust.
Context
In the digital asset space, marketing standards are a growing area of regulatory focus due to past instances of exaggerated claims and insufficient risk warnings in cryptocurrency promotions. Regulatory bodies are increasingly issuing specific rules for how crypto products are advertised, particularly to retail consumers. Debates continue on how to apply traditional marketing regulations to the unique characteristics of decentralized platforms and global digital asset offerings.
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