Marketing

Definition ∞ Marketing refers to the activities a company undertakes to promote the buying or selling of a product or service. It involves advertising, selling, and delivering products to consumers or other businesses. Effective marketing strategies are essential for commercial success.
Context ∞ In the cryptocurrency industry, marketing efforts are often observed in project launches, token sales, and the promotion of new platforms or protocols. News coverage may analyze the effectiveness of these strategies, the ethical considerations surrounding crypto advertising, and the role of influencers and social media in shaping market perception. The distinction between legitimate promotion and speculative hype is a constant point of discussion.