Definition ∞ Meme airdrops involve the distribution of newly issued, often speculative, meme-themed digital tokens directly to cryptocurrency wallet addresses. These distributions typically serve as a marketing strategy to generate awareness and community engagement for a new project. Recipients obtain these tokens without direct purchase, solely based on predefined criteria or network participation. The value of such tokens is highly dependent on social sentiment and community activity.
Context ∞ News surrounding meme airdrops often covers their sudden appearance, viral marketing campaigns, and the speculative trading they induce. Discussions frequently center on the inherent volatility and lack of fundamental utility for many of these tokens. While some gain significant traction, many also experience rapid value depreciation, highlighting the risks involved.
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