NFT Market Weekly Trading Volume Surges 95% Driven by Blue-Chip Consolidation
        
        
        
        
          
        
        
      
        
    
        
        Capital is consolidating into high-conviction digital assets, shifting the NFT market structure toward verifiable scarcity and proven network effects.
        
        Starbucks Launches NFT-Based Loyalty Program on Polygon for Customer Ownership
        
        
        
        
          
        
        
      
        
    
        
        The Odyssey platform tokenizes loyalty assets on a Layer 2 network, transforming customer retention from a cost center into a proprietary, tradable digital asset ecosystem.
        
        PEPE Community Launches NFT Staking on XRPL Driving Massive Liquidity Inflow
        
        
        
        
          
        
        
      
        
    
        
        The PEPE community's strategic XRPL bridge and staking NFT primitive successfully exports meme-fi virality, instantly capturing $2 million in new liquidity.
        
        NFTfi V3 Unlocks Flexible Loans, Expanding Capital Efficiency for Digital Assets
        
        
        
        
          
        
        
      
        
    
        
        The V3 upgrade introduces flexible loan terms and improved offer mechanics, significantly deepening the liquidity and capital efficiency of the fragmented NFT-Fi market.
        
        Centralized Gaming Update Triggers $1.78 Billion Digital Asset Market Collapse
        
        
        
        
          
        
        
      
        
    
        
        The unilateral introduction of a new crafting mechanism by a centralized publisher instantly wiped out 28% of a major digital collectibles market, proving the systemic risk of non-sovereign in-game economies.
        
        Protectorate Protocol Launches NFT Liquidity Aggregator Unifying Fragmented Digital Asset Capital
        
        
        
        
          
        
        
      
        
    
        
        The new liquidity router abstracts NFTfi complexity, creating a sustainable capital layer that transforms illiquid digital assets into productive yield primitives.
        
        Telegram Integrates Tradable NFT Gifts Transforming Messaging Platform into Collectibles Hub
        
        
        
        
          
        
        
      
        
    
        
        The seamless integration of upgradable, tradable collectibles into a messaging application abstracts blockchain complexity, defining a new high-volume SocialFi onboarding funnel.
        
        Salesforce Deploys Web3 Platform for Enterprise NFT Loyalty Programs
        
        
        
        
          
        
        
      
        
    
        
        The new Web3 module tokenizes customer loyalty assets, creating a first-party data channel and tradable digital utility to enhance long-term customer lifetime value.
        
        American Express Launches Blockchain Travel Stamps on Base Network
        
        
        
        
          
        
        
      
        
    
        
        Amex Passport leverages Base L2 to mint non-transferable digital travel stamps, enhancing customer loyalty through verifiable digital keepsakes.
