Definition ∞ On-chain behavior analysis involves examining transaction data and smart contract interactions recorded on a blockchain ledger to understand participant activities. This analysis identifies patterns in transfers, contract calls, and address linkages to infer motivations and strategies. It provides insights into market sentiment, whale movements, and the health of decentralized applications. The objective is to derive actionable intelligence from public blockchain data.
Context ∞ In crypto news, on-chain behavior analysis is frequently cited to explain market trends, predict price movements, or identify illicit activities. Reports often reference metrics derived from this analysis, such as exchange inflows/outflows or active wallet addresses. This analytical approach offers a transparent yet often complex lens through which to view the dynamics of digital asset markets.