Definition ∞ On-chain social refers to social interactions, community building, and content creation activities directly recorded and managed on a blockchain ledger. This approach aims to provide users with greater data ownership, censorship resistance, and transparent governance mechanisms. It represents a decentralized alternative to traditional social media platforms.
Context ∞ The concept of on-chain social is gaining momentum as users seek alternatives to centralized social media platforms that control personal data and content. Projects are developing decentralized identity solutions and content protocols to support these new forms of interaction. The primary challenge involves achieving user adoption and scalability while preserving the core tenets of decentralization.
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