On-chain social media platforms store user content and interactions directly on a blockchain. These platforms differ from traditional social media by decentralizing the storage of posts, comments, and social connections, making them resistant to censorship and single-point failures. Users maintain greater control over their data and identity, as content is immutable and accessible across various interfaces built on the same underlying data layer. This architecture aims to return ownership of social graphs and content to the users.
Context
On-chain social media addresses widespread concerns about data privacy, platform control, and content moderation practices of centralized social networks. The current state involves various experimental protocols and applications striving to build scalable and user-friendly decentralized alternatives. A key future development will be the successful migration of significant user bases to these platforms, demonstrating the viability of user-owned and censorship-resistant social interaction.
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