On-Chain User Acquisition

Definition ∞ On-Chain User Acquisition refers to the process of attracting and registering new users directly onto a blockchain network or decentralized application. This involves users interacting with smart contracts, creating wallet addresses, and conducting their first transactions on the chain. It provides verifiable metrics of user growth and engagement within the transparent environment of a blockchain. This method offers direct evidence of active participation and network utility.
Context ∞ News frequently reports on on-chain user acquisition metrics as indicators of a dApp’s or protocol’s real-world usage and growth. Discussions often center on strategies for reducing friction and improving the user experience to boost these numbers. Future developments include more intuitive wallet solutions and simplified onboarding processes to make direct on-chain participation accessible to a broader audience.