LVMH Scales Blockchain Platform for Luxury Product Authentication and Traceability
Scaling the AURA ledger standardizes digital provenance across the luxury portfolio, materially reducing counterparty risk and validating secondary market liquidity.
Luxury Watchmakers Adopt Blockchain for Enhanced Product Authentication
Integrating immutable digital ledgers ensures verifiable provenance and secure ownership transfers, fortifying brand integrity and streamlining secondary market operations for high-value timepieces.
