Definition ∞ Performance marketing is a digital marketing approach where advertisers pay only when specific, measurable actions occur. In crypto, this means compensating affiliates or publishers based on new user sign-ups, token purchases, or exchange deposits. It focuses on quantifiable results and return on investment, making it a data-driven strategy. This method helps optimize advertising spend by directly linking costs to tangible outcomes.
Context ∞ Performance marketing is a prevalent strategy for crypto projects seeking efficient user acquisition and measurable returns on promotional efforts. Discussions often address the challenges of tracking conversions across decentralized platforms and adhering to evolving advertising regulations. The effectiveness of various performance-based models in driving genuine adoption is a continuous area of evaluation.
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