Definition ∞ Persistent selling pressure describes a continuous and sustained force of selling activity for a digital asset, causing its price to decline steadily over an extended period. This pressure often results from a combination of factors, including negative market sentiment, regulatory uncertainty, or large holders liquidating positions. It indicates a prevailing bearish outlook.
Context ∞ Cryptocurrencies experiencing persistent selling pressure face significant challenges in establishing a price floor or initiating a recovery. News reports frequently attribute such conditions to broader market downturns or project-specific issues. Overcoming this pressure requires substantial buying interest or a positive catalyst to shift market sentiment and absorb the available supply.
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