Definition ∞ Presale demand refers to the level of investor interest and commitment for a new digital asset or token before its public launch. This demand is typically gauged through private sales, seed rounds, or early access opportunities, indicating market appetite and potential for future price appreciation. Strong presale demand can signal confidence in a project’s viability.
Context ∞ In the cryptocurrency market, presale demand is a key indicator for upcoming projects and initial coin offerings or initial DEX offerings. News often reports on the success or failure of these presales, which can significantly influence a project’s subsequent public market performance. Analyzing presale demand helps market participants assess the speculative interest and early funding health of new digital asset ventures.