Presale Momentum

Definition ∞ Presale momentum refers to the increasing interest and demand for a digital asset or token during its initial offering phase, before public listing. This indicates strong investor confidence and anticipation for the project’s future success. High presale momentum often correlates with substantial fundraising and a positive market reception upon launch.
Context ∞ Presale momentum is a key indicator often reported in crypto news when new projects conduct initial coin offerings (ICOs) or token presales. Analysts observe factors like funding rates, community engagement, and project updates to gauge this sentiment. Significant momentum can signal a project’s potential but also carries risks associated with speculative investment and market volatility.