Product Authentication

Definition ∞ Product authentication is the process of verifying the genuine origin and legitimacy of a product, often through cryptographic methods or unique identifiers. In the context of digital assets and supply chains, this can involve using blockchain to create an immutable record of a product’s lifecycle, from creation to sale. It serves to prevent counterfeiting and ensure consumer confidence.
Context ∞ Product authentication is increasingly being explored in sectors ranging from luxury goods to pharmaceuticals, with blockchain offering a robust solution for supply chain integrity. News reports often detail pilot programs or implementations that leverage distributed ledger technology to track provenance. The current discussion centers on the scalability and cost-effectiveness of these solutions for widespread adoption across diverse industries.