Definition ∞ A protocol token launch is the initial release of a new cryptocurrency token associated with a blockchain protocol. This event marks the distribution of native digital assets that typically serve various functions, such as governance, utility within the protocol, or value transfer. The launch often follows extensive development and auditing, aiming to decentralize control and incentivize participation in the network. It represents a critical milestone for a new blockchain project entering the public domain.
Context ∞ Protocol token launches are highly anticipated events in the digital asset market, often attracting significant investor attention and media coverage. Discussions frequently revolve around tokenomics, distribution mechanisms, and the regulatory classification of the newly issued assets. A critical future development involves increased regulatory scrutiny on these launches to ensure compliance with securities laws and consumer protection. The success of a token launch is often seen as an indicator of a protocol’s potential adoption.