Retail Accumulation

Definition ∞ Retail accumulation describes a market trend where individual, non-professional investors are actively purchasing and holding a particular digital asset. This indicates growing interest and demand from smaller market participants. It often occurs during market downturns or early stages of a recovery. This collective buying activity can signal underlying strength in the asset’s price.
Context ∞ On-chain analytics frequently track retail accumulation as an indicator of broad market participation and potential future price support. News reports may highlight increasing wallet addresses holding small amounts of an asset or rising transaction counts from smaller entities. Observing this trend helps analysts gauge grassroots investor sentiment.