Definition ∞ Retail buying refers to the acquisition of digital assets by individual, non-institutional investors, typically in smaller transaction sizes. This activity collectively represents the participation of the broader public in cryptocurrency markets. It reflects the grassroots demand for digital assets. This type of buying is often influenced by public sentiment.
Context ∞ Analyzing retail buying trends provides insight into public sentiment and mainstream adoption of cryptocurrencies. News reports often track retail interest, especially during periods of significant price movements, to gauge market participation beyond institutional activity. This data helps in understanding the overall market composition and the impact of individual investors.
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