Retail Consumer Protection

Definition ∞ Retail consumer protection refers to the regulatory measures and safeguards implemented to shield individual investors and users from unfair practices, fraud, and excessive financial risk. These protections ensure transparency, fair treatment, and access to recourse mechanisms. They are particularly vital in markets with complex or volatile products. The goal is to maintain trust and confidence among everyday participants.
Context ∞ Retail consumer protection is a central theme in global cryptocurrency regulation. News reports frequently detail new rules and enforcement actions aimed at safeguarding individual investors from the volatility and speculative nature of digital assets. Regulators seek to balance innovation with the necessity of protecting less experienced market participants.